Snugabell Press Release
Local Mompreneur Enters the Dragons' Den
Coquitlam, BC - It’s not every day that a specialty bra gets a mention in TIME Magazine and an invitation to appear on national television all in the same day, but that’s exactly what happened to local entrepreneur Wendy Armbruster Bell, owner of Snugabell Mom & Baby Gear, manufacturers of hands-free pumping bras.
“We were just celebrating our coverage in TIME Magazine, when we got the phone call from one of the producers of CBC’s Dragons' Den. What a day!”, says Wendy. Wendy and her husband Mike Bell are travelling to Toronto this week to pitch Wendy’s mom-friendly invention - h ands-free p umping b ras that allow moms to pump breastmilk hands-free and in style - to a panel of business moguls on the CBC’s Dragons’ Den. The television show features entrepreneurs who are looking to secure investment financing from the ruthless ‘Dragons’.
The Dragons’ Den crew is in the midst of filming their sixth season, due to air from September 2010 to March 2011. “I’ve worked long and hard for the last 2 years developing a high quality product that moms seem to love. So, it’s great to get international recognition and a chance to pitch my dream to the Dragons” , Armbruster Bell said, adding that she’s been rehearsing with a group of local entrepreneurs and advisors in preparation to enter “T he Den ” .
She hopes the preparation will be well worth it, because, as it says on the Dragons ’ web site , “It takes more than passion to convince these boardroom giants that your idea is worth their attention. The Dragons are ruthless and rightly so - it's their own personal money on the line.”
PumpEase hands-free pumping bras are manufactured in Vancouver, from a high-quality technical fabric, and are guaranteed to work with any breastpump on the market. “With up to 70% of nursing moms pumping breastmilk at some point, PumpEase bras are a vital support tool and since they come in fun and fashionable p rints, they are flying off the shelves” , says Armbruster Bell.
But even with all that hard work, there’s no guarantee that her PumpEase pitch will air on television and she won’t be able to disclose the outcome of her pitch until the episode airs. So, stay tuned... there may be more exciting days to come for this hard-working local entrepreneur!
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Most Recently, Wendy Armbruster of Snugabell and a Peter Thomson Centre Alumni, was one of the top 2 finalists for the Small Business BC Business Growth Award.
Congratulations Wendy!
Last updated by BizHubCentral Jun 12, 2010.
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